Alienware is bringing back the gaming brand that made it a household name among gamers in the 1990s and early 2000s with the relaunch of the Area 51 gaming PC and Area 51 gaming laptops at CES 2025.

While parent company Dell is doing a big rebrand of its entire PC portfolio, at CES 2025 Alienware is sort of returning to its roots by bringing back the classic Area-51 name back for its new flagship ...

Dell took the opportunity at CES to announce a major branding refresh. The Inspiron, Latitude, and XPS lines are out, and Dell, Dell Pro, and Dell Pro Max lines are in. On the other hand, Alienware, ...

Dell recently sent me an Alienware laptop, and it instantly brought back a wave of nostalgia, reminding me of a time when gaming machines embraced their identity instead of trying to squeeze ...

TL;DR: Alienware has reintroduced its Area-51 in desktop and gaming laptop forms, featuring Intel's Core Ultra 9 285K processor and NVIDIA's GeForce RTX 5090 GPU. The 80L tower supports over 600W ...

Before Framework’s quest for the ‘holy grail,’ there was Alienware. Before Framework’s quest for the ‘holy grail,’ there was Alienware. is a senior editor and founding member of The Verge who covers ...