“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. This a famous quote from marketing pioneer John Wanamaker and even 100+ years later, it still holds true as ...

Agile Mix Modeling™ collects campaign delivery data through API connections, eliminating weeks of manual data gathering. Models are built and trained with machine learning using Bayesian methods, a ...

Offered through an interdisciplinary partnership, data science at CU Boulder is delivered by the Departments of Applied Mathematics, Computer Science, and Information Science and awarded by the ...