While there’s no arguing with the fact that content marketing appears to be the “go to” promotional strategy for digital marketers in 2013, that doesn’t mean that it’s easy! Cranking out consistently ...

They say beauty is only skin deep, that what really matters is what’s on the inside. That may be true with people, but I think a different rule applies with blog posts: What’s on the inside only ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

Writing a blog post isn't exactly rocket science. But, there are definitely strategies that can take a good blog post and make it great. I've written literally thousands of blog posts for sites like ...

Whether it’s for Inc., the Firebrand Group Insights section, or elsewhere, I’m always writing. And if you have a blog, you probably want to increase traffic and maximize engagement with your audience, ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Maintaining a blog on your website can help attract customers who are searching for your products and services online. Blog posts take time and effort to create, but they help you rank on the search ...

If there is one frequently asked question among bloggers it’s this: How long should my blog posts be? And the answer that you’ll receive is probably one that doesn’t help you at all. It depends. See, ...

Writing is an art form. And when it comes to writing a therapy blog, you are harnessing words and mental health concepts in an abbreviated format where you're typically trying to convey your thoughts ...