Most customer-obsessed companies rely on traditional customer churn prediction models that leverage transactional analytics to predict the future risk of cancellation. These models use transactional ...

Understanding customer churn is critical to sustaining a healthy business. Knowing how and why customers leave and what can be done to win them back underpins efforts to target new markets and product ...

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

The pace of business is faster than ever before. Many organizations are mired in the muck of outdated systems and data silos, which render them incapable of moving at the speed of change. From a ...

Here's a quick litmus test for potential customer churn: When was the last time you texted a customer? Yesterday? Two months ago? Never? If you're not on a texting basis with customers, your company ...