The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...

A key step in the assessment cycle is gathering and analyzing evidence. Employing the appropriate data collection techniques for assessment is an important step in this process. Faculty and staff are ...

More diverse data estates require a new strategy—and the infrastructure to support it. In association withKyndryl Companies have contended with a deluge of data for years. And while most have not yet ...

Big data is often differentiated by the four V’s: velocity, veracity, volume and variety. Researchers assign various measures of importance to each of the metrics, sometimes treating them equally, ...

When you consider how we capture information and knowledge through email, documents, presentations, social media, audio and video, it is easy to understand why unstructured data accumulates, and that ...

Microsoft on Thursday leaned more heavily into its support for “data types” within Excel, going beyond the staid concept of numbers and formulas to embrace a huge variety of elements that could reside ...