Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform more efficiently and maximize profit.

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

In this series, we previously talked about the essential steps you should take before starting your big data analytics programme – decide on your end game and start the data consolidation process. Now ...

Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Marketing Science 41, no. 6 (November–December 2022): 1074–1096.

NEW YORK--(BUSINESS WIRE)--Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today unveiled Descriptive Insights. This enhancement is ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...