For dark makeup that isn’t too harsh, play up your look with berry colors. MakeupShayla uses Colourpop’s Notion Matte Liquid Lipstick ($6, colourpop.com) and Dukes Pencil ($5, colourpop.com) to create ...

October always brings a gentle wave of pink, a visual reminder of strength, unity, and awareness during Breast Cancer Awareness Month. One of the most heartfelt ways the beauty community shows support ...

It’s officially wedding season, so it’s time for all the bridal makeup trials to begin. And what better place to find a great look than YouTube? It’s filled with videos and tutorials for the DIY bride ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." Fall is coming in hot, y'all—and that means Halloween is quickly approaching. Get ready for your ...

A rising figure of Generation Z, Emma Ellingsen has established herself as a key figure in the world of makeup on social media. Born in 2001 in Norway, this transgender influencer and model is now ...

Beauty is currency and can enhance one’s social capital — and the way we consume digital beauty content constantly evolves and changes. It seems like TikTok is largely the platform of choice for ...