Heather VanMouwerik is a Ph.D candidate in Russian History at the University of California, Riverside. You can follow her on twitter, @HVanMouwerik, or check out her work on her website. The Problem: ...

If you can open with these five items, the introduction virtually writes itself. It’s important to keep this brief. Remember, brevity is the soul of readability, and a sentence on each of these points ...

This article is about case studies... Wait. Don't leave yet! In the past, everything about case studies has probably made you run far away. They are often dry, generic, or pretty much just a high ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

A popular lodging company, with several thousand locations around the world, needed to improve the conversion rate for booking rooms on its own Web site vs. on online travel agency sites. Web-savvy ...

As a marketer, you've probably experienced spam frustration. You spend hours doing research, writing an article, carefully composing your newsletter; then, you submit it for broadcast to your list. In ...